Fighting in the Estate Agency Playground.

Fighting in the Estate Agency Playground.

  Fighting in the Estate Agency Playground. Online vs. High Street. Half-truths, insults, complaints to the Advertising Standards Authority. A few tantrums, here and there. But by and large, vendors are none the wiser which estate agency model is better. And the confusion only gets worse. At first, it was one, or the other.  A…

Read More Read More

In Defence of the Indefensible.

In Defence of the Indefensible.

In Defence of the Indefensible. The most verbally abused person on the planet? Has to be President of the U.S.A, Donald J. Trump. Not a day goes by without some C-List Celebrity voicing their opinion on the man.  And his apparent faults. Stephen Fry, James Corden, Eminem. A number of vociferous A-Lister’s too. Alec Baldwin,…

Read More Read More

Why Estate Agency Needs a Caffé Nero Culture

Why Estate Agency Needs a Caffé Nero Culture

Why estate agency needs a Caffé NERO culture. Caffé NERO Culture? The Buck Stops Here. Addicted as I am to their Flat White and Macchiato, the most impressive things about my local coffee shop? The message on the wall.  Hidden, unfortunately, behind an easel and some bric á brac. ” Your coffee is in good hands.  At…

Read More Read More

First Carillion. Could PurpleBricks Be Next?

First Carillion. Could PurpleBricks Be Next?

  First Carillion.  Could PurpleBricks Be Next? Carillion collapse sparks warnings on fixed-price contracts. The Sunday Times article by John Collingridge outlines one of the primary reasons for the collapse of giant, Carillion. And the fear has spread, as bosses of top construction companies warn the government they will no longer accept fixed-price PFI deals.…

Read More Read More

Corporate Branding? Perfect for those that can’t Think for Themselves.

Corporate Branding? Perfect for those that can’t Think for Themselves.

Corporate Branding?  Perfect for those that can’t Think For Themselves. Estate Agency Today, saw respected property journalist, Graham Norwood, conjecture on agency branding. “But, as we see in strikingly different ways from Countrywide and PurpleBricks, branding can be important.  Clarity of purpose influences how the public see companies and how investors feel.  And, for the…

Read More Read More

The System Isn’t Broken, Russell. Nor, Does It Need Fixing.

The System Isn’t Broken, Russell. Nor, Does It Need Fixing.

  The System Isn’t Broken, Russell.  Nor, Does It Need Fixing. Skimming through social media last week, I chanced upon the Youtube video entitled: “Why No-Sale, No-Fee Doesn’t work”. For estate agency. It wasn’t an inspiring piece. Which may be the reason it attracted only 259 views. Not only uninspiring, this ill-considered potful of pique…

Read More Read More

Send In The Clowns….Don’t Bother They’re Here.

Send In The Clowns….Don’t Bother They’re Here.

Send in the Clowns…. Don’t bother they’re here. Of course, everyone remembers that final line from the 1973 musical, A little Night Music. The song has recently cropped up as background to the very imaginative Audi adverts. Intelligent driving being the theme from Audi as it depicts a series of ‘clowns’ on the road, in…

Read More Read More

“A Common Little Story…But They Had an Emotional Life to Them.”

“A Common Little Story…But They Had an Emotional Life to Them.”

“A common little story…but they had an emotional life to them.” A remark that caught my attention during a T.V documentary with one of my favourite actor/directors, Clint Eastwood. Discussing his 2004 film, Million Dollar Baby. Stories have enjoyed a resurgence of late as people again realise the power of story to move, influence and…

Read More Read More