It’s Not About The Colour – Said The Lion.

It’s Not About The Colour – Said The Lion.

It’s not about the colour said The Lion.

Blue?  The Unicorn thought Purple a better option

A famous duo.  The Lion and The Unicorn.

Among many, George Orwell’s famous essay and, of course,  a children’s book.   By Shirley Hughes.

A nursery rhyme that has “the lion and the unicorn fighting for the crown. The lion beat the unicorn.  All around the town.”

There’s even a story behind the Heraldic Royal Coat of Arms that features The Lion and The Unicorn.  An image familiar to anyone with a British passport.

And now that there are plans to change the colour of our U.K passport from the drab E.U maroon to a more traditional blue, the country once again divides.

Those that couldn’t care less and those that could.

The colour of our passport, along with the colour of any estate agency For Sale board is pretty irrelevant in the overall scheme of things.

What matters more is the symbolism.  And whilst some might, and do, attach a colour to symbolism, the bedrock of our U.K passport is the Lion and The Unicorn.

Estate agency has its very own self-proclaimed lion, Bobby Singh, of agency www.loveyourpostcode.com

And its very own Unicorn, PurpleBricks. The colour might just matter more to them.

The modern-day definition of a unicorn, in a business sense, is a tech company with a billion pound stock market valuation.  PurpleBricks achieved that status a short while back, but has since slipped badly under the threshold.

The lion, as far back as Henry V, has been portrayed as a paragon  of English spirit and chivalry.  Shakespeare’s play epitomised the emotion and character of one of our best known monarchs.  Richard 1, otherwise known as Coeur de Leon, is another monarch so designated.

We’ve featured the high-profile Bobby Singh in a previous post, Reckless Honesty and in one other, the  Donald Trump post.

And had some pretty disparaging things to say about The Unicorn in previous posts.

But, as with the passport fiasco, it’s more about the values and beliefs of either agency than about the colour of their boards or the dazzle of their marketing.

Vendors need to look beyond that dazzle and dig deep into the character of the estate agency.  Before committing to an instruction.

Along with the dazzle comes usually a catchy strapline.

Saving You from Commisery.

The Modern Online Estate Agent.

The U.K’s Best Rated Online Estate Agent.

Sell Your Home the XXXX Way.  Seriously, why not?

Demand More From Your Estate Agent.

And my least favourite… We’re here to get you There.

Meaningless platitudes, them all.

Estate agents, generally, are wrapped up in what they do and how they do it.

It’s a very competitive sales culture and their fee and the valuation figure high on the ‘selling points’ for many of them.

But with plenty of choice in most towns within the U.K, it’s not unusual to come across duplicate fees and very similar valuations.

What’s a vendor to do?

We’ve said many times before:  Ask questions.  Lots of them.

Some estate agents sell confusion.  Some sell fear.  Others sell hope.  Very few sell themselves.

At least not in the way that would inspire.

“We are No.1 agent in the area for listings.”

“We are best-rated agent in the area for customer service.”

“We have the widest network of branches of any agency in the U.K”.

“We are dedicated, passionate and open longer hours.”

WE ARE ALL THE SAME.  CHOOSE US!

I recall a story from an estate agency in Wandsworth that inspired.  Unfortunately, I forget the name of the agency but the gist was about their struggle to establish their agency in the ‘toastrack’ district of SW London.  The trials and tribulations. The launch that coincided with a dramatic market crash.  The effort that went into making their agency a success.

I recall also the very first blog from James Llewellyn of estate agency Rice Chamberlains in Moseley, Birmingham.  How it recounted his joy at seeing a young couple jump up and down with excitement as they collected the keys to their first home.  June 2015, it was posted.

And it is still one of my favourite articles.

Why?  Because it allows a glimpse of both the agency and the people behind it.

Stories, I remember.  Data, I usually forget.

My point is this:

Choose an estate agency that is a good fit.  One where you share values and beliefs.  One where the owners/managers are enthusiastic to share their story.  And themselves.

Our Lion in Oldbury, West Midlands personifies this attitude.  There are many others throughout the U.K.

The Unicorn?  This creature brings a touch of mythology to estate agency.  One being that an estate agency that has yet to be profitable can have a value of nearly a billion pounds.

Through a strategy of externalities, this unicorn is aiming to not just disrupt but to rip apart the very fabric of estate agency.

And if they are encouraged to do that, by unsuspecting vendors, the end result will be an agency that uses a market leading position to push prices back up.  A complete U-turn.

Ask yourself what stories are put out by The Unicorn?

All is well in the mythical world of the Unicorn.

In reality, it may very different.

The British passport has The Lion and The Unicorn as heraldic supporters.  Symbolising the union between Scotland and England.

Estate agency?

The Lion and The Unicorn could not be further apart.

Choose your sides.

If you have questions on your choice of any estate agency, we’re here to help.  Our impartial advice is free.

Get in touch either by calling Chris, direct on 07875 141436, or email: [email protected]

Thanks as always for reading and very best wishes for a Happy New Year.

 

Chris.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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