Don’t Try Estate Agency – It’s Not For You, William.

Don’t Try Estate Agency – It’s Not For You, William.

Don’t try estate agency – it’s not for you, William.

Should Britain ‘cough up’ more money towards the Brexit divorce bill?

William Hague said Britain should offer to pay the E.U if it wants to have the upper hand in negotiations and secure a good trade deal.

Lord Hague told The Telegraph:

“Is it worth making this offer in order to unlock a deal on a transitional period for leaving the E.U and talks on a full free trade area to follow.  Those who want Brexit to be a success – whether or not they favoured it – should be clear that it is worth it.”

What William appears to suggest is Britain should write a blank cheque to the E.U.  In expectation that this will give us the upper hand with future talks on a trade deal.

Has he learnt nothing from being in politics?

For sure, he’s learnt very little about negotiation.


Since when did capitulation, so early on, “give us the upper hand” on future trade talks?

“Those who want Brexit to be a success”.

Has he ever considered that the E.U may favour no deal.  A punishment for Britain having the audacity to leave.

An example for other countries that may be considering their membership

Whatever their position, the E.U does not lose the upper hand in the next stage by Britain caving in to E.U demands.

Quite the reverse.

Tough talking is required and William should keep his neediness to himself.  Unless he has something constructive to add.

And although politicians are perhaps less respected than estate agents, don’t try estate agency – it’s not for your, William.

It’s a stance that estate agents sometimes take when dealing with buyers.  And vendors.

In his brilliant book, Pitch Anything, Oren Klaff discusses why it’s important to eradicate neediness.

“Plain and simple, neediness equals weakness.  Broadcasting weakness by seeking validation is often a death sentence….anxiety and insecurity start turning into fear… our brain is subconsciously thinking ‘ If I can just get them to agree to do this deal with me, everything will be O.K”.

Oren explains how we fall into validation-seeking behaviours when we want something that only the target can give us.  We set the stage for neediness.

With William Hague, it’s a desire to be part of Europe.

At any cost.

With estate agents, it’s sometimes the urgency for a new instruction when dropping their fee.  No instruction = No cash flow.

Or, when negotiating with buyers, the need for a quicker exchange.  No sale = No fee.

An accomplished negotiator, in the truest sense of the word, is worth every penny of the agency fee.

If your estate agency does a ‘William Hague’ and suggests that the derisory offer actually might be worth considering, the cost to your bank balance can run into thousands.

A gritty and determined negotiator will have every base covered.

They won’t be intimidated.

They will have the ethics to fight your corner.

When the easier option, for them, is to capitulate and encourage acceptance of the offer.

Consider this:

the agency charging a £995 fee is unlikely to have the best negotiators.  They may claim they have.  It’s unlikely.

An agency charging three times that fee (because they’re worth it) can negotiate the £2,000 difference in the proverbial blink of an eye.

As the rush to the bottom for fees continues unabated, be under no illusion that the standard of negotiation follows that same slippery slope.

A fixed fee agency, particularly one that requires an up-front payment, has one objective.

To get the sale completed as quickly as possible.

Most care little that they could have negotiated a premium price for their client.

They’re going through the motions.  And doing just enough to earn their fee.

Negotiation involves testing the offer.

More than once.

It takes time.  And low fixed fee agents have none to spare.

To date, the E.U has it spot on with their negotiation stance.

Britain, led by that appeasing figure-head in Downing Street, offered a more than generous deal.

There appears very little goodwill from the E.U in getting a deal done.

Question  – is Britain needy or an independent  and robust sovereign nation?

Lord Hague pontificates about the future and clarifies his position with undue haste.

When the time comes to sell your home, will you choose a needy estate agency.  One that wants your instruction at any cost?

Or, an agency whose strength lies in their ability to negotiate. One that makes irrelevant the fee they charge. One that attracts both vendor and buyer because of their forward-thinking approach to estate agency.

As with Brexit, the choice you make can have enormous implications for the future.

If you need independent, principled advice before choosing an agency, we’re happy to help.

We probe, we strip away and uncover on your behalf. We give you just the facts.

Get in touch via email: [email protected] , or call us free on 08000 112 678.

As always, thanks for reading.










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