Countless sellers choose one estate agency based either on highest valuation or lowest commission and when their home does not sell, they switch to another agency. Sound familiar?
GET IT RIGHT FIRST TIME
Let’s be clear. Many estate agencies look essentially the same – they basically all have the same buyers on their books, they all market the property in much the same way and they could all sell your home. The most successful estate agents are not successful because they’re best at selling houses – it’s because they can convince you that you won’t be able to sell effectively without them.
Many estate agencies today act simply as a ‘go-between’ from seller to buyer and in the customer focused market that exists today, that simply will not do.
It's important to focus on the competence of any agency. Burt equally important is the character of the estate agent that will be selling your home. Do you share values, beliefs and convictions? Can they demonstrate integrity. Have they a story to share that inspires?