Countless sellers choose one estate agency based either on highest valuation or lowest commission and when their home does not sell, they switch to another agency. Sound familiar?
GET IT RIGHT FIRST TIME
Let’s be clear. Many estate agencies are essentially the same – they basically all have the same buyers on their books, they all market the property in much the same way and they could all sell your house. The most successful estate agents are not successful because they’re best at selling houses – it’s because they can convince you that you won’t be able to sell effectively without them.
It’s a matter of discovering which estate agencies fully understand the principle of marketing: Product, Price, Promotion, People and Place. Many estate agencies today act simply as a ‘go-between’ from seller to buyer and in the customer focused market that exists today, that simply will not do.