Category: Hybrid

Emoov – The Devil’s In The Detail.

Emoov – The Devil’s In The Detail.

Emoov – The Devil’s in the detail. Online estate agency, #emoov and their job posting. If there is one thing guaranteed to annoy, it’s poor attention to detail. Poor proof-reading. For any estate agency, it’s essential.  It demonstrates standards and values. How much care they put into writing. Whether that be property descriptions. Terms &…

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Poisoned Chalice? It’s The Kool-Aid.

Poisoned Chalice? It’s The Kool-Aid.

    Def: A Poisoned Chalice:  Some thing that harms the person it is given to, although it seemed very good when they first got it. Def: Drinking the Kool-Aid is a common American expression.  Roughly translated it means “to blindly follow”. It usually has a negative connotation. Homeowners, bombarded with messages on an almost daily basis by…

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The Blind Leading the Blind…

The Blind Leading the Blind…

For the past few weeks, we have been involved with a vendor in the Birkenhead area of Liverpool  that has experienced major problems when selling her home. It is not an easy home to sell. A shared ownership 1 bedroom flat.  The vendor wanted to sell around Christmas 2015 and took the plunge by appointing…

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Hybrid Estate Agent? Reasons NOT to use them

Hybrid Estate Agent? Reasons NOT to use them

The evolution of hybrid estate agents has been largely brought about  as purely online agencies finally realized that selling a home requires an emotional connection with vendors, rather than the cheap, soulless and obscure online service that they initially thought so wonderfully appealing.  Agencies such as eMoov, Yopa and PurpleBricks offer a so called ‘local…

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