Facebook? Every Last Drop From Your Agency.

Facebook? Every Last Drop From Your Agency.

Facebook? Every Last Drop From Your Agency. “Why Spend So Much. Time, energy and money creating content that has such short-term value? Social media platforms offer an incredibly short lifespan – it very quickly loses impact. The image you shared on Instagram has almost no impact 48 hours later. The Facebook post you poured your…

Read More Read More

Will You Work For Free? Will You Pay Me?

Will You Work For Free? Will You Pay Me?

“Mr. Jones, you’ve always been a hero to me.” ” A hero, or a God?” “I don’t know the difference.” “Would you work for me for nothing? For the free meals?” Yes.  Absolutely.  If I was learning, Yes, I would.” “Would you pay me?” “???” “How much would you pay to work for me? Would…

Read More Read More

What Just Happened, Guys?

What Just Happened, Guys?

“What Just Happened, Guys?” What just happened was that Lewis Hamilton lost the opening Formula 1 race in Australia.  Turning probable victory into a disappointing second place. The blame, so often the fault of driver or mechanic, this time lay at the door of the software.     “Their battery of computers, fuelled by every…

Read More Read More

Online Estate Agency Disciple? Here’s What One Algorithm Had To Say.

Online Estate Agency Disciple? Here’s What One Algorithm Had To Say.

Online Estate Agency Disciple? Here’s What One Algorithm Had To Say. Pittsburgh University developed an algorithm. To decide which hospital patients were most at risk of dying from pneumonia. Shed loads of data uploaded.  Buttons pressed.  The algorithm got to work. Here’s the stunning conclusion: Patients with asthma were at low-risk of dying from pneumonia!…

Read More Read More

On the Hook? Off The Hook? Which is It to Be?

On the Hook? Off The Hook? Which is It to Be?

On the Hook.  Obligated.  Committed.  All-in. What every estate agency looks for in a vendor.  What every vendor looks for in an estate agency.  I now pronounce you…. Were it so simple. As business models go, no-sale no-fee is a pretty lousy deal for the estate agency.  The euphoria of an instruction can soon turn…

Read More Read More

Disrupting The Estate Agency Disruptors.

Disrupting The Estate Agency Disruptors.

Disrupting The Estate Agency Disruptors. A buzz-word that so epitomises the current malaise of estate agency, in the U.K: Disrupted.      def:  to throw into disorder, The disruptors rocked the cosy world of high street estate agency.  Scattered the complacency.  Applied pressure where most felt.  In the fees charged to vendors. They started small.  Offering a…

Read More Read More

Consistency, or Intensity? Which Estate Agency Should It Be?

Consistency, or Intensity? Which Estate Agency Should It Be?

  Consistency, or Intensity?  Which Estate Agency Should It Be?   Inspired, as ever, by Simon Sinek’s YouTube post, it got me thinking. About other attributes we should look for in any estate agency. I have talked in the past about character and competence. Two essentials that every homeowner should consider when choosing the best…

Read More Read More

Why Gamble by Selling with Anyone Else?

Why Gamble by Selling with Anyone Else?

“Why Gamble by Selling with Anyone Else?” From a leading estate agency in my home town. Why? Because I’m not persuaded by facts and data. I’m persuaded by character.  My decisions are emotional. “Picking a winner is easy when you know who! –  why gamble by selling with anyone else?”  They said. And there followed…

Read More Read More