In a recent Yougov Poll, only 28% of UK home sellers managed to negotiate a discount on their estate agency fees.

Here’s what we can do for you:

 

  • Help you select the most suitable estate agency when putting your home up for sale. This is a critical decision in achieving a successful sale.
  • Negotiate the commission fee with the chosen estate agency to save you money and, as important, motivate the agency to achieve more.
  • Ensure you do not sign any contract with an estate agency that undermines your position. A potential minefield for the unwary homeowner.
  • Manage the relationship with your agency, keeping in close touch to ensure your home receives maximum exposure.

0800 0112 678

The most valuable number you can call

Call us now for help in selecting the best estate agency

Call us now if you need better offers

Call us now for peace of mind – no surprises with your estate agency contract and impartial advice all the way to acceptance.

Choosing the Most Suitable Agency

Countless sellers choose one estate agency based either on highest valuation or lowest commission and when their home does not sell, they switch to another agency. Sound familiar?

GET IT RIGHT FIRST TIME

Let’s be clear. Many estate agencies are essentially the same – they basically all have the same buyers on their books, they all market the property in much the same way and they could all sell your house. The most successful estate agents are not successful because they’re best at selling houses – it’s because they can convince you that you won’t be able to sell effectively without them.

It’s a matter of discovering which estate agencies fully understand the principle of marketing: Product, Price, Promotion, People and Place. Many estate agencies today act simply as a ‘go-between’ from seller to buyer and in the customer focused market that exists today, that simply will not do.

0800 0112 678

The most valuable number you can call

Call us now for help in selecting the best estate agency

Call us now if you need better offers

Call us now for peace of mind – no surprises with your estate agency contract and impartial advice all the way to acceptance.

Reduce Your Agency Fees

Your home is valued at £300,000 and the agency receives an offer of £290,000, which at 1.5% commission gives them £4350+vat. They pressure you to accept. You have lost £10,000 off the asking price and the estate agency has lost £150 off its potential fee, if you agree. Unfortunately, that is the reality of estate agency today.

"...FACT: The present commission agreement on house sales for UK estate agencies does not encourage them to get you the best price for your home..."

 

They are in business to make money and the prospect of an extra £150 commission is not sufficient to motivate them to push the prospective purchaser into paying the full asking price. Estate agencies do not always work in the best interests of the home owner unless they are motivated. It is in your interests, therefore, to motivate the agency to achieve the best price. How? With money!! If the agency can make worthwhile additional fees, they will be more motivated to get you the best offers.

0800 0112 678

The most valuable number you can call

Call us now for help in selecting the best estate agency

Call us now if you need better offers

Call us now for peace of mind – no surprises with your estate agency contract and impartial advice all the way to acceptance.

Avoid the contract traps

Estate agencies are right up there with bankers and politicians as the most mistrusted of professions and, in many cases, the reputation is well justified. Complaints to the Property Ombudsman rose by 16% last year – to 6,462 – but many see this as the tip of the iceberg.

WHICH magazine found that, even in its most basic provisions, The Estate Agents Act was not being followed by many established estate agencies!

 

The estate agency contract can become a minefield for the unwary home seller. Terms in many “standard” agreements can include:

“Ready, willing and able purchaser”

or

“sole selling rights”

You should not under any circumstances approve these terms in your agency contract, as you may be liable to the agency fees even if you decide to pull out, or to sell your home to a private buyer. Don’t fall victim to the estate agency traps.

We Can Help You.

We provide advice on your choice of estate agency and arrange for three agencies to provide, at your convenience, a listing presentation. We outline the questions that you should most certainly ask of the agencies and the relevance of their answers. We will then review the presentations from each agency and recommend one that we feel will be the most suitable.

Besides a marketing plan, each estate agency listing presentation will provide you with both a valuation and the proposed estate agency commission. This then becomes our benchmark for future negotiations and we will strive to achieve a better scenario on your behalf. We guarantee to save you money or there will be NO FEE. It is not, however, all about the financial savings. Estate agencies need to be motivated and if they are able to achieve a higher price for your home through better negotiation with the buyer, deservedly they should enjoy a higher commission. In summary, you will have the confidence of having appointed the best estate agency and will benefit from a cash positive position.

Our aim is to make the sales process as stress free for you as possible and we stay in close contact with that agency to ensure your home receives maximum exposure and that you have no concerns with their performance.

Use the contact form to send us an email

Keep in touch with us

Name: Agency Negotiation Ltd
Phone: 0800 0112 678 / 07875 141436
Address: 152 City Road, London, EC1V 2NX
Registered Office: 48 Station Road, Polegate, East Sussex BN26 6EA