Why Gamble by Selling with Anyone Else?

Why Gamble by Selling with Anyone Else?

“Why Gamble by Selling with Anyone Else?” From a leading estate agency in my home town. Why? Because I’m not persuaded by facts and data. I’m persuaded by character.  My decisions are emotional. “Picking a winner is easy when you know who! –  why gamble by selling with anyone else?”  They said. And there followed…

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Fighting in the Estate Agency Playground.

Fighting in the Estate Agency Playground.

  Fighting in the Estate Agency Playground. Online vs. High Street. Half-truths, insults, complaints to the Advertising Standards Authority. A few tantrums, here and there. But by and large, vendors are none the wiser which estate agency model is better. And the confusion only gets worse. At first, it was one, or the other.  A…

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In Defence of the Indefensible.

In Defence of the Indefensible.

In Defence of the Indefensible. The most verbally abused person on the planet? Has to be President of the U.S.A, Donald J. Trump. Not a day goes by without some C-List Celebrity voicing their opinion on the man.  And his apparent faults. Stephen Fry, James Corden, Eminem. A number of vociferous A-Lister’s too. Alec Baldwin,…

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Why Estate Agency Needs a Caffé Nero Culture

Why Estate Agency Needs a Caffé Nero Culture

Why estate agency needs a Caffé NERO culture. Caffé NERO Culture? The Buck Stops Here. Addicted as I am to their Flat White and Macchiato, the most impressive things about my local coffee shop? The message on the wall.  Hidden, unfortunately, behind an easel and some bric á brac. ” Your coffee is in good hands.  At…

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First Carillion. Could PurpleBricks Be Next?

First Carillion. Could PurpleBricks Be Next?

  First Carillion.  Could PurpleBricks Be Next? Carillion collapse sparks warnings on fixed-price contracts. The Sunday Times article by John Collingridge outlines one of the primary reasons for the collapse of giant, Carillion. And the fear has spread, as bosses of top construction companies warn the government they will no longer accept fixed-price PFI deals.…

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Corporate Branding? Perfect for those that can’t Think for Themselves.

Corporate Branding? Perfect for those that can’t Think for Themselves.

Corporate Branding?  Perfect for those that can’t Think For Themselves. Estate Agency Today, saw respected property journalist, Graham Norwood, conjecture on agency branding. “But, as we see in strikingly different ways from Countrywide and PurpleBricks, branding can be important.  Clarity of purpose influences how the public see companies and how investors feel.  And, for the…

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The System Isn’t Broken, Russell. Nor, Does It Need Fixing.

The System Isn’t Broken, Russell. Nor, Does It Need Fixing.

  The System Isn’t Broken, Russell.  Nor, Does It Need Fixing. Skimming through social media last week, I chanced upon the Youtube video entitled: “Why No-Sale, No-Fee Doesn’t work”. For estate agency. It wasn’t an inspiring piece. Which may be the reason it attracted only 259 views. Not only uninspiring, this ill-considered potful of pique…

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